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For brands and creatorsabout 8 min

UGC rights and source files: a pre-shoot checklist

Agree on channels, timing, and deliverables before filming; do not infer usage scope from receiving a video file.

Updated

Separate the file, source material, and permitted use

A finished edit, raw footage, an editing project, a creator’s post, and a brand’s permission to reuse the material are different parts of an agreement. Receiving a link or file does not by itself explain where or how the material may be used.

Before filming, read the current brief and the documents that govern the work. CLICKI’s creator offer has separate provisions on content and rights; this checklist helps frame questions but does not interpret the agreement or replace it.

Describe the scope of use

List placements separately: organic social, a website, a product page, a presentation, outdoor media, or paid promotion. State territory, duration, start date, and whether reposting is expected after the agreed window.

Discuss cropping, captions, translation, music changes, combining clips, use of the creator’s image or voice, and adaptations for other formats. Permission for one channel should not be assumed to cover another.

  • Channels and placements, including paid media and reposting.
  • Term, territory, renewal, and what happens when the term ends.
  • Permitted edits, localization, montage, and derivative versions.
  • Image, voice, name, tags, and any limits on context.
  • Exclusivity: category, competitors, territory, and period, if needed.

List the files and materials

Specify exactly what is delivered: final file and format, number of versions, orientation, captions, cover, post copy, raw clips, and editing project. State resolution, transfer method, folder structure, and how long a shared link stays available.

Check clearances for music, stock, fonts, logos, and people shown in the content. If an asset depends on a third party, ask whether the agreed use is covered; do not assume it is.

Agree on review steps and timing

Name who approves the script, rough cut, and final version; how many revision rounds are included; and what would count as new work. Set dates for filming, rough review, publication, source-file delivery, and responses to comments.

Define acceptance criteria before filming: required scenes, messages, sound and image quality, the post link, and any statistics requested. Record changes after work begins so both sides can see the same version.

Keep a record of the agreement

Write the outcome in the brief or another document used for the job. Mark questions that need review by a qualified legal adviser or the campaign owner. A general checklist should not replace the current creator offer or the specific task terms.

For CLICKI, check the brief and current creator offer together. If wording about rights, timing, or paid use differs from what you expected, ask the team to clarify the applicable process before filming.

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