News
What is happening on the platform: launches, updates, brand and creator cases.
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Guides and explainers
Practical material about briefs, usage rights, publishing, and checking results.
UGC vs influencer marketing: what is the difference?
Separate content production from distribution so you can choose the format that fits the campaign task.
Read the guide →UGC rights and source files: a pre-shoot checklist
Agree on channels, timing, and deliverables before filming; do not infer usage scope from receiving a video file.
Read the guide →Verified views: what to check and submit
Prepare the post link, statistics, and exact period; check counting and reward terms in the brief and offer.
Read the guide →Each article shows its update date. Check the current brief and offer for the requirements of a specific task.