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For brands and creatorsabout 4 min

What is UGC and how does CLICKI use it?

How user-generated content differs from an independent review, what a creator does and how results are confirmed.

Updated

UGC means user-generated content

UGC can be a video, photo or text: an unboxing, product demonstration, tutorial or everyday story.

For brand work, a creator receives a brief and produces paid content. A video is not an independent customer review just because it was filmed on a phone. Do not pretend to have personal experience with a product you have not used.

Choose a format for the task

One clear idea is enough for a first video. A format name helps agree on shots; it does not promise views or sales.

  • Demonstration: show one product action in close-up.
  • Tutorial: explain a short sequence a viewer can repeat.
  • Story: show a situation, an action and an observable result without invented effects.
  • Unboxing: show the actual contents and details you can see.

How work is organized in CLICKI

CLICKI connects a brand, a creator and the review team. Brands start with a task description; creators start with an available brief in their dashboard.

  1. The brand describes its product, audience, required messages and campaign terms.
  2. The creator chooses a suitable available task and reads the requirements before filming.
  3. The creator films an original video and publishes on the platform specified in the brief.
  4. My work accepts the publication link and required analytics. The team reviews it; its card shows the status and requested revisions.

Views, acceptance and payout are different

The counter under a video is not a payout amount. Task terms define which views count, during what period, at which rate and within which limits. The publication must also meet the brief and pass review.

Do not treat expected reach as guaranteed income. Clarify counting and settlement terms before taking work; check the final result in your dashboard and the current offer. Growth after the agreed counting period does not by itself establish entitlement to a new payment.

One idea instead of a set of promises

Check the idea by asking: “What will the viewer understand after these shots?” Remove anything that does not help answer it.

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